Golden Rule Metal Products,” a sheet metal company, was founded in 1905 in San Francisco, CA. It was purchased by “Power Refrigeration” owner Gene Larson in 1967 and renamed “National Industrial Equipment Co.” AKA: Nieco Corporation
Nieco’s first automatic broiler was prototyped & designed in 1969, when Disneyland expressed interest in the machine. That same year, the first Nieco broiler was installed in Disneyland’s “Tomorrowland Terrace”. To this day, there is still a Nieco automatic broiler operating in Tomorrowland Terrace, along with countless other restaurants in Disney parks worldwide.
After learning of the new broiling technology, Carl’s Jr. adopted their first Nieco broiler in 1970. Burger King was not far behind, receiving approval of the Nieco broiler in 1974 and installing their first unit in Sacramento, CA
After building and developing this new broiling technology in Burlingame for almost 20 years, Nieco moved 1 hour north of San Francisco, CA to Windsor, CA. We are currently operating on 5 acres, with 60,000 square feet of manufacturing and 15,000 square feet of office space right in the heart of wine country.
Nieco’s trademarked term, BroilVection™, was introduced to the market in 2009, along with our revolutionary JF series line-up. A combination of broiling and convection, BroilVection™ includes a new burner system that recycles energy to improve broiler performance, adds flexibility, and saves a large amount of energy. It is currently installed in all of the JF series to provide you with the top of the line broiling experience.
After 45 years of being a privately owned company, Nieco was purchased by Middleby Corporation in 2012. Currently the world’s largest foodservice conglomerate, Middleby owns and operates foodservice distributors all around the world and was named one of the “Fastest Growing Companies” by Fortune Magazine in 2014.
Nieco has manufactured and sold over 60,000 broilers worldwide since our production began back in 1969, and are currently installed in some of the world’s largest fast food chains. Not just limited to these large corporations, our automatic broilers are currently installed in sports arenas, amusement parks and independent restaurants all over the globe.
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